Auto Pilot - Automate Your Marketing

How great would it be to automate your daily marketing efforts and increase your guest return rate?

What will Auto Pilot do for our business?

• Increases your bottom line by improving your guest return rate and guest loyalty.
• Eliminates hundreds of hours spent sending birthday, anniversary and thank you cards/emails.
• Saves money by reducing postage costs.
• Consistently brands your inn with your guests.
• Helps you increase the number and quality of ratings on websites like tripadvisor.com.
• Quicker check-ins and check-outs with instant credit card charging.
• Allows you to make more money through specials & packages.

	Birthday Emails Guests are floored when they receive a birthday email from you. Most comment that it is the first time any inn has ever done so, even though they have stayed at dozens. What's wonderful is that many guests will reply and let you know that they are planning on coming back. We recommend keeping it simple on birthday emails. Don't try to up sell or promote anything to them on their birthday. Just wish them a happy birthday.
	Anniversary Emails We recommend sending two anniversary emails to your guests. The first should go out two to four weeks before their anniversary with an invitation to celebrate at your inn, and the second should go out on their anniversary, wishing them a happy anniversary. Don't be surprised if you become one of the spouse's best reminders of their anniversary!
	Thank You Emails Thanking a guest after they have stayed is not only professional, but thoughtful. They really appreciate it and thank you for being such a great host. It's also a great time to ask for them to rate you on TripAdvisor.com. You will be surprised how many guests are finding and researching your inn from TripAdvisor.com. Most Auto Pilot subscribers see a huge increase in TripAdvisor ratings in a handful of weeks. Ed & Debbie Franko from Bass & Baskets said that the thank you emails alone made Auto Pilot worth the investment.
	Map & Directions It never hurts to send map & directions a few days before a guest arrives, especially if your place is a little challenging to find.
	Holiday Greetings Constant contact pays dividends and brands your inn with your guests. Too much or too little can hurt your bottom line. Holidays are great opportunities to connect with your guests. Special thanks to Romantic RiverSong Inn in Estes Park, Colorado for their wonderful example.
	Newsletters, Promotions & Special Events You have ultimate flexibility with Auto Pilot. You can create newsletters for the year and schedule them to automatically go out. Use local events to capture more business by alerting your guests to these upcoming events. Create specials and promotions for helping you during your slow season. Special thanks to Captain Wohlt Inn in Hermann, Missouri for their wonderful example.

Integrated Credit Card Charges

Instantly charge cards when guests book online or by phone. It's quick, easy and a huge time saver. You can configure how much you want to automatically collect (dollar amount or percentage) when a reservation is made.

Reservation Nexus uses Authorize.net as a payment gateway because almost every processor integrates with them.

We are a reseller of Authorize.net and for our time and effort our rates are:

$149 setup fee
$12 monthly fee
$.07 per transaction

Specials & Packages

Reservation Nexus has the most advanced specials & packages engine on the market. Create romance packages that include flowers and chocolates with their stay. Guests can receive discounts for staying multiple nights. Partner with local and national entertainment businesses to offer fun activities. Create promo codes such as AAA for offering special rates.

Group Reservations

If you handle weddings, corporate events or other group events, you can easily add and assign additional guests to each room, package and retail item. Separate bills can be created or one party can pay the entire bill.

Reservation Sources

Track where your reservations come from. If you use pay-per-clicks, you are able to enter tracking scripts from Google and Yahoo to track your sales.