5 Simple Things to Enhance Your Business

We're going to talk about five things you can use to enhance your business.

1. Great Pictures and Videos

If you don't have captivating and clear photos, it's really hard to keep your potential customers' attention. With everyone having a smartphone nowadays, it's really easy to get great pictures.

Photography Tips:

• Take landscape photos
• Clean, crisp photos
• Multiple pictures
• Proper lighting

2. Importance of Answering the Phone

Although having a great website and reservation system like ResNexus helps reduce the number of phone calls that you receive, customers are much less likely to book with you if they try to call you and they're only met with an answering machine. This makes you seem unreachable and unaccommodating, which aren't what a customer is looking for when booking with you.

Now I understand why you don't want to give out your phone number to guests, though forwarding guest calls from a different number to your cell phone is the easiest way to meet guests' needs.

You and your staff need to be available to answer calls. There are a couple of ways to do this:

• Ask your phone provider
• Google Voice
• Ooma
• Vonage

3. Getting Set up with Google

Most people go to Google for everything. It's really important to make sure that your guests can find you on Google, especially if they're typing in your property name specifically.

Expedia and all those other online travel agency sites try to bump themselves up above your actual website. A way to get your business noticed over OTAs is to have your business and website on the right panel of Google. This will encourage guests to book directly with you rather than using an OTA.

Get set up with Google My Business, along with utilizing typical search engine optimization practices, to increase your visibility. We also recommend you get set up with Google Hotels.

4. Have a "Things to Do" page on your website.

Having a "Things to Do" or "Attractions" page is very important for your website because that's what is Googled by customers when they're looking to book in your area. That's why we recommend this page; it's great for SEO and helps entice guests to stay with you.

Guests want convenience. So having all the information a guest needs on your website can help them be more willing to book with you. You can also share your story about things you personally like to do in the area.

Additionally, you can have a dining page, so guests can know where to eat when they stay with you. You can have sections for both things to do and dining, although keeping them separate may help your guests to see what's available.

5. Use cart abandonment

Cart abandonment can incentivize your guests to give you their email, so you can invite them to finish their reservation. This will also allow you to market to these customers to further entice them to stay with you.

In Conclusion

The five simple things you can use to simplify your business include:

1. Great Pictures and Videos
2. Answer your phone or have staff to answer the phone
3. Get set up on Google (for both Google My Business and SEO)
4. Have a "Things to Do" or "Dining" page on your website
5. Use cart abandonment

We hope using these five simple steps can help your business get more bookings.