MAY 13, 2020 AT 1PM MST - PAST WEBINAR

5 Social Media Tips to Grow Your Business

We will cover 5 simple tips that will help you reach more viewers on social media platforms.

PRESENTED BY: NATHAN MAYFIELD

MAY 13, 2020 AT 1PM MST - PAST WEBINAR

5 Social Media Tips to Grow Your Business

We will cover 5 simple tips that will help you reach more viewers on social media platforms.

PRESENTED BY: NATHAN MAYFIELD

What is Social Media?

Anything that allows you to communicate with another person via phone or computer. Some examples are:

Facebook
Pinterest
Instagram
WhatsApp
Facebook Messenger

On average per day, people spent 2.4 hours on social media in 2020.

Tip 1: Decide which platform(s) best suit your business

If social media were ranked by how long content stays on there:

Pinterest: Slow
Facebook: Slow
Instagram: Fast
Twitter: Super Fast
TikTok Super Fast

Tip 2: Determine the factors of your brand that attracts your guests

Niche:

How do you fit in?
What sets you apart?
Do you provide clarity?

Purpose:

How can you help?
How have you helped?
What are your outcomes?

Why?

Why are you so important?
Why are you marketing your skills?
Why is your guest looking for you?

Tip 3: Identify and market to your audience

Who's your target audience?

Baby Boomer or Gen X (currently 44 to 74 years old)
Millennials/Gen Y (currently 25 to 43 years old)
Gen Z (currently 4 to 24 years old)

Does your business provide what your target audience is looking for?

Facebook

Estimated 2.45 billion monthly active users
82% of 18 to 29-year-olds online use Facebook
79% of 30 to 49-year-olds online use Facebook
56% of online users ages 65 and up use Facebook

Tips:

Add a "Book Now" button on your Facebook business page
Build reviews
Invite friends to "Like" your page

Instagram

Around 1 billion users
Parent company: Facebook
Over 70% of businesses are using Instagram (almost double the % since 2016)

Tips:

Offer a glimpse behind the scenes
Use #hashtags
Brag about your local area

TikTok

More than 800 million users
Doesn't have date tags, so your content may endure longer
Businesses partner with influencers to produce content

Tips:

Use it to make great content videos w/ music and post on other social media
Users want brands to be "young," "trend/cool"
Appeals to Gen Z

Twitter

Has more than 340 million monthly active users
Twitter is mostly about social influencers, politics, news and celebrities

Tips:

Use it to repost content from other social media
Advertising might be worth it
Difficult for an individual property to get a large following that generates income

Pinterest

Has 322 million monthly active users
84% of people use Pinterest across multiple devices
67% of Pinterest users are under 40 years old

Tips:

Join as a business
Set a strategy
Pinterest LOVES food and interior design ideas

Tip 4: Provide consistent and meaningful engagement

5 B's of Social Media Marketing:

Be Relevant
Be Timely
Be Engaging
Be Helpful
Be Methodical

Social Media Rule of Thirds:

One-third of your social content promotes your business
One-third of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses
One-third of your social content should be personal interactions with your audience

Ask:

What questions will get a conversation going?
What is your favorite/worst vacation?
Why?
Memorable travel experiences?

What should I post?

Pictures of your property and area
Travel tips
Events
Recent marketing campaigns
Questions
Hidden gems

Tip 5: Story tell in an enjoyable and shareable way

Looks matter (aesthetic)
4 Seasons of Storytelling:

-Twitter
-Instagram
-Facebook
-Pinterest

Enjoyable and creative
Shareable (make sure to backlink)

SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES

SCHEDULE A TOUR

CALL US 385.292.1518

SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES

SCHEDULE A TOUR

CALL US 385.292.1518