Email Marketing Tools

Before we jump into email marketing, let's recap some information from a previous webinar.

Why do marketing?

• Promotion and more revenue
• Helps build and sustain good reputation
• Creates healthy competition

Now that we know why marketing is important, we're going to talk about what we can do to become a marketer.

How do you become a marketer?

You already know!

1.  Make a good first impression
2.  Communicate
3.  Consistency
4.  Give value to get value
5.  Set goals and track your progress

The strategy we're going to cover today for marketers is email marketing.

Email Marketing

Email marketing has been around for a long time and sometimes gets a bad rap because, over time, there have been marketers who actually abused this medium. But email marketing still remains one of the most effective ways of marketing.

Here are some of the reasons email marketing is so helpful:

• Easy way to reach mobile customers
• Effective way to keep guests informed
• Drive more business
• Inexpensive!

House Rules in Email Marketing

1.  Be respectful and a good conversationalist
2.  Do what you say you'll do
3.  Don't show up uninvited

Ideas for your next Email Campaign

• Share last minute availability to get vacancy holes booked
• Announce upcoming seasonal and holiday availability and specials
• Promote upcoming events
• Share top things to do and see in the area
• Share updates like renovations, new features or new guests reviews and photos

Email Template Tips

1.  Subject line that provides a sneak peek at the best content in the email encourages recipients to read more
2.  Logo and brand colors lets recipients quickly recognize the email is from a business they know and trust
3.  Call to action tells recipients exactly what you want them to do
4.  Use of images brings order, visual appeal and makes the website easy to read

Auto Notifications

• Confirmations
• Welcome
• Thank you
• Birthday
• Anniversary

In Conclusion

You can use email marketing to reach out to your customers for an inexpensive cost. Try sending an email to your customers and see how it affects your business.