Disruptive:1. Causing or tending to cause a disturbance or problems, which interrupt an event, activity or process
2. Innovative or groundbreaking
"What is now proved was once only imagined," William Blake said.
How has ResNexus disrupted the hospitality industry?Guest experience: Usable booking engine, free support and free setup.
Built-in marketing- Confirmations
- Welcome
- Thank you
- Birthday/anniversary
- COVID-19 emails
- Email marketing promos
Business Nomad- Millennials take an average of 2.9 personal trips and 1.6 business trips.
- Bleisure trips, business trips that extend into leisure travel.
- Extended stay RevPAR 14.4% better.
What is currently disrupting the hospitality industries and what can be done
Hotel chains are reinforcing direct buy behavior. Many large hotel brands are offering lower nightly rates and other perks to loyalty members who book directly through their sites instead of online travel agencies, according to the Wall Street Journal in 2017.
Online Travel Agencies are not good for repeat business for the individual property.
Golden Age of Marketing Channels- Necessary
- 500% ROI (even at 15% commission)
- Highly competitive
- Business websites get less traffic
Google Hotel Ads- Google is entering the marketing channel business slowly
- They launched and had performance issues due to the demand
- Selective who they integrate with
- Per click or per reservation fees
- Google receives billions in advertising from Expedia, Booking.com, TripAdvisor, Airbnb etc.
Google Hotel Ads ROI- Typically expect ROI to be $3 for $1
- GHA is 7 times that at $22 for $1
Connect to Google through ResNexus. Better use of Google AdWords: "Chicago lodging" vs. "Chicago mob tour"
What makes TripAdvisor Business Advantage different?Business Advantage allows you to link to your website from the start. Incentivize for more direct bookings.
Some hobby bed and breakfasts are converting to an Airbnb/vacation rental model.
- No breakfast
- No in-person guest interaction
- Required host and guest cleaning standards
Nomading/remote work
Over one-third (37%) of those asked in a Booking.com survey have already considered booking a place to stay for a welcome change of scenery. These travelers are mostly looking for accommodations that have home office facilities, fast Wi-Fi and, most importantly, a beautiful view or cozy area to make the work day fly by.
MintHouse.com- Three-year-old aparthotel chain
- Hotel amenities, with no contact
- No front desk
- 16 downtown locations
- 500 rooms
AlongSpace.com- Smart Home
- Furniture
- Cosmetics
- F&B
- Accessories
- Services
- 10% affiliate commission
Wi-Fi ResNexus LocksReduces payroll/time worked
Newbook.cloud- 6-foot hotel kiosk, with 3-foot screen
- Check in/check out/map/weather
- List office hours
- Key dispenser
A modular design to suit every business.
Touch Stay
Digital guest
Welcome book
WISHBOX.co
Manage guest experience & communication
MINUT.com
The Smart Noise Monitoring Solution. No more angry neighbors.
Campgrounds & RV Parks
Catching up to modern lodging: Websites and online bookings
A lot of new reservation systems entering the market
Those that stick to paper and pencil will not be able to compete
Next Generation of Marketing
Reservation systems need to seamlessly allow their clients to market via:
Email
Text
Google Ads
Youtube Ads
Facebook Ads
Instagram
TikTok
More than 800 million users
Doesn't have date tags, so your content may endure longer
Businesses partner with influencers to produce content
Tips:
Use it to make great content videos w/ music and post on other social media
Users want brands to be "young," "trendy/cool"
Appeals to Gen Z
Texting
Text the guest instead of calling them
Welcome texts
Thank you texts
"How is your stay going" texts
Promotional texts
How do you not go out of business as disruptions cause change?
Don't race to the bottom
"Book now for 2021 and save"
"Buy two nights get a third night 50% off"
"40% discount to locals
