Making the Most of Your Google Analytics

1:14 - The Difference Between Google Universal Analytics and Google Analytics Version 4
2:41 - What is Google Analytics?
3:57 - Agenda
4:45 - How to Setup Google Analytics with ResNexus
7:17 - Version 4 Google Analytics ID
8:17 - Universal Analytics (UA) Google Tracking ID
9:07 - What are some Key Performance Indicators (KPI) Google Analytics has?
9:49 - Google Analytics Category: Audience
11:08 - Google Analytics: Audience - New and Returning Visitors
11:35 - Google Analytics: Audience - Bounce Rate
13:45 - Google Analytics: Audience - Geo Location, How to Find Out Where Your Visitors Are Coming From.
15:32 - Google Analytics Category: Acquisition - How are Visitors Finding Your Website?

16:56 - How Do I See What Traffic is Coming From My Google My Business Listing?
17:27 - The Link You Will Need For Your Google My Business Tracking in Analytics
18:56 - Google Analytics Category: Behavior
19:24 - Google Analytics: Behavior - Time on Page & Session Duration Explained
21:22 - Google Analytics: Behavior - Pages Per Session
21:52 - Google Analytics: Behavior - Top Landing Pages
23:16 - Google Analytics: Behavior - Top Exit Pages
25:32 - Google Analytics Category: Conversions
25:43 - Google Analytics: Conversion - How to Setup Ecommerce Tracking
27:43 - Summary
30:30 - Q&A