Text Messaging: The Next Level of Marketing

First there was Print:

• Phonebook
• Mailers
• Coupons
• Magazines
• Flyers
  

Digital Canvas = Websites: First without, then with online booking system

No Stamp Required = Email:

• Manual export vs. built-in email
• There are still major systems that only offer manual export

Booking Sites - New and Old:

A lot of options, but the big ones that are most used:

• Booking.com
• Expedia
• Airbnb
• TripAdvisor

Texting:

What about texting your guests? Is that more effective than emailing?

YES! Texting has 5 times the open rate than email!

ResNexus = Combing it all:

• Website - your guests and potential guests
• Email - your guests
• Marketing channels - new potential guests
• Texting - your guests

Texting:

• Text the guest instead of calling them
• Welcome texts
• Thank you texts
• "How is your stay going so far" texts
• Promotional texts

            -Much higher view rate
            -Guests can unsubscribe at any time

Texting inbox:

So when your guests respond, all of your staff can text back as assigned. They also don't have your cell number.

Texting Reviews:

Send a text to see how your guest liked their stay:

• Ask them how their stay was
• If 4 to 5 stars, ask for a review
• If 3 or less, ask them how you can improve

ResNexus Unlimited Texting: $87 per month, as of Mar. 26, 2020.