MARCH 23, 2022 1:00 PM MST - PAST WEBINAR


The Foundations of a Five-Star Experience: Becoming Word-of-Mouth Worthy

Elevating your experience brings in higher value guests—guests that are known to spend more, stay longer, engage in the activities you have to offer, and advocate for your property. As the accommodation market is constantly growing, it's important to have a strategy for creating five-star moments worth talking about. In this webinar, Founder of The Storied Experience, Samantha Hardcastle will address the different types of guests, how to appeal to them using psychology, and how doing so can translate into creating a five-star destination worthy of the reviews.
PRESENTED BY: SAMANTHA HARDCASTLE

MARCH 9, 2022 1:00 PM MST - PAST WEBINAR


The Foundations of a Five-Star Experience: Becoming Word-of-Mouth Worthy

Elevating your experience brings in higher value guests—guests that are known to spend more, stay longer, engage in the activities you have to offer, and advocate for your property. As the accommodation market is constantly growing, it's important to have a strategy for creating five-star moments worth talking about. In this webinar, Founder of The Storied Experience, Samantha Hardcastle will address the different types of guests, how to appeal to them using psychology, and how doing so can translate into creating a five-star destination worthy of the reviews.
PRESENTED BY: SAMANTHA HARDCASTLE

0:11 - Host Introduction: Samantha Hardcastle
1:45 - Topic Discussion Overview
2:20 - 5 Star ratings depend on the guest preferences
6:50 - The Three Foundations of 5-Star Experiences
8:14 - The difference between Touchpoints, Moments and Experiences to Guests
9:55 - Is your property both Good and Different?
11:12 - What is your property Promising guests besides a good nights rest?
12:32 - Being Purpose Driven Pays Off

14:12 - Define your property Personality
17:01 - The psychology of Carl Jung applied to hospitality through Archetypes
18:08 - The 9 Archetypes of Hospitality
20:50 - The Explorer Archetype

23:14 - The Sage Archetype
24:05 - The Innocent Archetype
25:11 - The Joyful Archetype
26:05 - The Romantic Archetype
26:49 - The Genuine Archetype
27:46 - The Creative Archetype
28:34 - The Rebel Archetype

29:24 - The Spellbound Archetype
36:16 - Discussion about the Archetypes
48:35 - Q&A

SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES


SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES