0:00 - Webinar Start
0:47 - The Goal of Marketing
2:25 - Agenda
2:56 - Commercial Examples
5:59 - Personality Types
8:54 - The "Driven" Style
11:19 - The "Analytical" Style
13:28 - The "Expressive" Style
15:39 - The "Amiable" Style
17:56 - Modes of Persuasion
18:44 - Ethos, Appeal to Authority
21:10 - Logos, Appeal to Logic
23:47 - Pathos, Appeal to Emotion
26:46 - Kairos, Appeal to Timeliness
29:16 - Using Styles and Modes in Marketing
34:10 - Website Marketing Examples
41:57 - Social Media Marketing