1:05 -Learn, Serve, Grow
3:05 - Bob Farrell Story
8:19 - "Give 'em the Pickle"
11:37 - Creating and Adding Value
13:47 - Rising Guest Expectations
15:59 - Experiences > Price
17:42 - The Three Opportunity Zones
18:23 - 1. Touchpoints & Sensory Cues
21:07 - New Technology Touchpoints
23:59 - Text Messaging
29:03 - 2. Moment Making
31:31 - 3. Experiences & Programming
38:32 - Becoming a Collaborator & Curator
40:17 - Packaging it Up
44:56 - Way #5: Cancellation Policies