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How to Address Smoking at your Hotel or Bed and Breakfast


How to Address Smoking at your Hotel or Bed and Breakfast


By Nathan Gawlik
Nathan Gawlik's experience includes being a General Manager of a Hampton Inn and other front line roles such as a Banquet Captain, Front Desk Agent, Housekeeper, Catering Event Manager, and Director of Sales.

Yes even though we are over two decades into the 21st century, people still smoke. In fact, the most worrisome offenders aren't cigarette smokers or vapers. 

There are only 16 states that don't have any broad legalization of marijuana. That means the overwhelming majority allow for medical marijuana use at a minimum and at least 12 have legalized recreational use of marijuana.

But that's not what innkeepers are worried about. We know that the substance is legal but what's disruptive is the smell. Strong smells of any kind can linger and disturb the following guest's stay. Every effort should be made to address these odors, as a fresh scent is a clear indicator of cleanliness.


What Guests Want

Hilton conducted a survey several years ago that found "86 percent of travelers say the smell of fresh air and linens is a better indicator to them that a hotel room is clean – compared to 14 percent who feel that the smell of cleaning products is more indicative."

The article by Business Wire went on to say, "Non-Scents, created through a joint effort with Procter & Gamble's Febreze® Linen & Sky brand, is a freshening program designed to leave the room smelling like nothing but clean air. No odor of bathroom or window cleaner; no hint of perfume; no remnant of the previous night's takeout." Consider this when cleaning your guest rooms. 
febreze

Ozone

Invest is an Ozone machine if you haven't already. The one I would recommend is the QueenAir Air Purifier Ozone Generator. An ozone machine defuses all scents in the air. You that fresh scent you experience shortly after it rains - that's ozone or oxygen-three (O3). O3 makes up nearly 20% of the air we breathe and in high concentrations, has a blue tint. Now you can tell your children why the sky is blue: The ozone.

This product listed doesn't claim to produce blue skys and has some other restrictions. Note that some people can be sensitive to Ozone. Ideally, you will want to get your room back into normal circulation as quickly as possible. Keep in mind that for every hour you run the ozone machine, give it half that time to defuse. QueenAir states on their website the following disclaimer:

    Ozone in high enough concentrations can be an irritant. Concentrations of 1.0 ppm (parts per million) can produce a sulfur-like odor and may cause headache, and irritation of the eyes and upper respiratory tract. These symptoms should disappear shortly after leaving the exposure area. Ozone should be used in unoccupied areas only when concentrations exceed .04 ppm. If an individual complains of eye, throat, or nose irritation when in the presence of ozone they are likely sensitive to it and should be removed from that environment. Once removed the irritation should subside. Should it persist, seek medical advice.

I've found that in most cases, the smell is defused in an hour or two, with the room being back in order after just three hours. If you are concerned and you have the option, just check that room in last at the end of the night.

Likewise, understand that ozone shouldn't be used in conjunction with other deodorizers like Febreze® or Glade® air fresheners. If you prefer to use these air fresheners only do so after the ozone machine has run and been off for a time. If you apply the scents before, they will be defused or completely eliminated by the ozone machine.
ozone machine

Fines to Consider

Should you fine guests that smoke in your rooms?

Not without evidence and only if it prevents that room from being sold that night. Guests that vape generally don't present this problem. While I would strictly prohibit guests from smoking or vaping anything in your guest rooms, there isn't a really good way to know that someone was vaping unless the smell is overwhelming.

As Director of Lodging Operations, I used to instruct our housekeeping team to bring any smells or damages to my attention immediately - prior to cleaning. I didn't want the judgment call to be up to a staff member when it comes to fines as any guest disputes about them would likely bubble up to me anyway.

If there was damage to a guest room or smoke smells, I would assess the room personally, collect evidence in the form of pictures and apply the fine I deemed appropriate. 

On one occasion, I was called down to a room that had been completely trashed. The TV had been smashed in, there were dents in the drywall, and there was blood in the shower - I can only assume from the guest punching the TV. The toilet paper holder had been ripped off the wall and the office chair had been stabbed and torn. The least of my worries was the cigarette butts in the toilet and the smell that permeated the air. It was clear no matter how much we cleaned this room, it wouldn't be guest-ready to sell that evening. 

I instructed the staff to skip this room today and I contacted the police to file a report. After providing the police with the guest's information we had on file, I began to compile the hard cost of replacing and repairing the case goods. This was the most extreme circumstance of my career. We banned the guest, hanging his picture in the back office, and totaled the cost of repairs to be nearly a thousand dollars.

So how much should you fine a guest under, "normal" circumstances?

It's important that these consequences are clearly stated upfront. Whether you provide your smoking policy on your website or have guests initial next to your policies at check-in, it's always a good idea to be uniform and clear. We had so many complaints at one property I worked at that we placed a sign on the back of our monitors detailing our authorization policy and our resort fee.

Now that we have that established, I would consider your average nightly rate when determining the cost of smoking. Typically 50-75% of a standard room rate is a good rule of thumb. Most innkeepers just round to a good number, like seventy-five or one-hundred dollars.

That being said, you can charge people anything you want, within reason. I stayed at a property in Chicago for a wedding and they charged me ninety dollars just to park! What your fines and rates are is ultimately up to you. I never returned to that hotel again.
smoke

Best Practice

Situations that can call for fines is why so many properties choose to place an authorization hold on guests' credit cards upon check-in. This isn't a deposit, but rather an authorization over and above the full amount of the room. This authorization will not show as a separate transaction for credit cards in most cases.

I would state something like this at check in "What you may see on your credit card statement is an authorization hold for room, tax, and an incidental hold of fifty dollars a night. This will allow you the convenience of billing items to your room from our restaurant. That hold will be returned to you if unused"

As you can see, I used very guest-centric language as I explained the benefits of the incidental hold to the guest. Of course, the rationale in this practice is to say, "you are a stranger and I'm going to hold on to your money in case you break something." That is far from excellent customer service. We provide other examples of proper customer service phrasing in our other article here.

Conclusion
Ultimately the situations will be unique and the decision on what to charge is yours. Take some time to consider an appropriate plan if you don't already have one. 
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